Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Indigo 9 Digital
FEBRUARY 28, 2023
By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Something has to be said about a first mover advantage, it makes things easier.
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